any thoughts on how long a filter holds up?
Till its clogged. Filters...
If it becomes clogged. Or on cold mornings, the pressure relief valve opens to let oil flow AROUND the filter. If not the oil pump drive fails since oil cannot be compressed. Ping, broken...
Cheap filters, have either coarse mesh, that doesn't block (or filter much) and so either way they dont keep the large carbon or metal out of your bearings. Or they filter really well, block, and allow bypass, then dont filter at all... Also cheap filters may not have a 1 way return valve. So oil drains back to the sump. Next start-up? Oil free motor where most (95 percent%) wear occurs. Or they have one but its crap... they allow SOME drain back, so the top of the engine runs dry... Ever hear the tappet rattle at start up? Your engine is suffering because the filter is junk!
So after that how long does it hold up? OEM filters have more folds. More surface area. So much longer! Thats not to say cheap replacements are crap, you just dont know. And the oil is clean? So is the OEM filter! Cant say if its off branded. Could be OK, could be junk.